Marketing Specialist

Marketing Specialist

Job Title: Marketing Specialist
Contract Type: Contract
Location: Sydney
Salary: Competitive
Start Date: 2020-12-03 00:00:00
Reference: V-38255
Contact Name: Mohammed Samsam
Contact Email:
Job Published: December 03, 2020 11:28

Job Description

The Role:

One of our Private clients is seeking a highly experienced Marketing Specialist to based in their Sydney office.

Your responsibilities will include, but not limited to:
  • Cold call customers to secure suitable candidates for testimonials and case studies
  • Develop questions and facilitate customer interview for case studies
  • Transform customer interview into case study content and manage the approval process
  • Launch new case studies to sales team, update relevant cell sheet for tracking content, distribute approved version internally
  • Liaise with graphic designer on the look and feel of all new content created
  • Develop new content targeting SEO keywords, for resources section of the website
  • Understand the importance of good SEO techniques
  • Publish case studies, feature articles and blog articles on the site using CMS (sitecore)
  • Develop meta data, including meta keyword, meta title, meta descriptions, H1 headings, for all new content and update on CMS
  • Practice internal link building for all new content published on the site, linking meta keywords to their associated optimised page
  • Build ad hoc reports in Salesforce
  • Assist sales reps with building lead views in Salesforce
  • Monitor input of data in Salesforce and pinpoint concerns
  • Distribute new cold calling leads to sales reps, following one-on-one engagement to establish criteria for filtering
  • Develop campaign strategies and establish quarterly email calendars
  • Grow the email opt-in database, monitoring reps collection of opt-ins
  • Identify target audiences in Salesforce and build email campaigns around segment profiles
  • Create email content for relevant target audiences
  • A/B test email campaigns, to identify email successes and failures
  • Develop Facebook content calendar and schedule daily posts
  • Identify creative ways of engaging Facebook audience, such as polls, quizzes, facts
  • Source images for Facebook posts, researching iStock library and making edits on Photoshop to increase appeal and relevancy
  • Actively monitor engagement on Facebook profile, responding to all comments, negative and positive
  • Keep abreast of Facebook trends, researching competitor profiles and industry pages
  • Practice the 80/20 rule with marketing communications on Facebook, with 20% of content promoting brand and 80% of content engaging the audience 
  • Assist with the booking process for trade shows/events
  • Organise collateral and booth material for trade show/event
  • Establish email campaigns for owned database and attendee list audience
  • Work toward achieving lead, sit and unit conversion goals
  • Understand how tasks align with business goals
  • Actively engage with the sales team - keeping abreast of trends and challenges on the sales floor; developing relationship with reps to gain their trust
  • Attend sales morning meetings and frequently shadow on discovery calls, demo’s and training sessions

Location:  Sydney   
Contract Term: 12 months.
Security Requirements: Must be an Australian Citizen.

How to Apply:

Applications close Monday, 28 December 2020

Please upload your resume to apply. Please note you may need to complete selection criteria to complete this application process. We will be in touch with instructions for suitably skilled candidates.

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